May 18, 2024

Google has killed its Pixel Cross subscription, the service that bundled a brand new Pixel cellphone with Google’s premium service.

Google unveiled Pixel Cross in late October, coinciding with the Pixel 6 launch. The service was seen as Google’s competitor to Apple’s Apple One plan. Lower than two years later, Pixel Cross joins the lengthy record of companies Google has axed.

The corporate introduced the change in a help web page:

Starting August 29, 2023, Pixel Cross is now not supplied for brand spanking new Pixel purchases or renewal.

The corporate says it made the choice based mostly on analysis and suggestions from customers:

We provide the most effective worth of our {hardware} merchandise and provides customers the pliability to buy their favourite companies. We proceed to guage provides based mostly on buyer suggestions and supply alternative ways for them to entry the most effective of Google.

Current clients have two years from the date of their subscription, after which they will be unable to get a brand new cellphone with Pixel Cross.

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