May 18, 2024

YouTube is ramping up its efforts to squeeze extra money from content material, this time making an attempt to get creators to pay for views.

Well-known YouTuber and right-to-repair activist Louis Rossmann cites a message his mentor, Eli the Pc Man, acquired from YouTube. The message is entitled: “Develop your channel’s reputation and engagement by selling your movies on YouTube.”

As Rossmann factors out, this system guarantees to boost a channel’s views and engagement…so long as a person is prepared to pay.

The irony of Eli the Pc Man receiving this e mail is that his movies as soon as acquired hundreds of thousands of views earlier than an obvious algorithm change led to his movies being de-prioritized. In keeping with Rossmann, regardless of persevering with to make the identical academic IT movies he had all the time made and by no means experiencing any controversy, Eli the Pc Man’s movies dropped to as little as 900 views per video, primarily making YouTube’s movies really feel like a “we destroyed your channel with our algorithms, however you possibly can pay us to get it again” routine.

To make issues worse, when Eli the Pc Man did try to make use of the brand new program, he was met with bugs that prevented him from transferring ahead.

YouTube Promotional Message – Credit score Louis Rossmann

YouTube just lately had a change of CEO, and the corporate has been aggressively transferring to extend revenue and squeeze cash from each nook. One such transfer has been to focus on ad-blocking software program and the people who use it.

As Rossmann highlights, when YouTube is squeezing each its creators and clients, the corporate’s actions elevate severe questions on its long-term viability.