April 13, 2024

Amazon continues to put money into generative AI, making use of it to the duty of making product descriptions for sellers.

The corporate introduced the launch in a weblog submit:

A brand new set of generative AI capabilities will simplify how Amazon sellers create extra thorough and fascinating product descriptions, titles, and itemizing particulars. These new capabilities will make it quicker and simpler for sellers to checklist new merchandise in addition to enrich present listings, serving to clients extra confidently make buy selections.

Creating compelling product titles, bullet factors, and descriptions has beforehand required important work for sellers. Amazon is making new generative AI capabilities obtainable to sellers to simplify that course of, decreasing the necessity to enter many items of particular product information to only one step. The brand new capabilities use massive language fashions (LLMs), a kind of machine studying mannequin particularly skilled on massive quantities of knowledge that may acknowledge, summarize, translate, predict, and generate textual content and different content material, to construct extra complete product descriptions.

Sellers simply want to supply a easy description of the product and the generative AI will take over, producing a extra in-depth description.

“With our new generative AI fashions, we will infer, enhance, and enrich product information at an unprecedented scale and with dramatic enchancment in high quality, efficiency, and effectivity,” stated Robert Tekiela, vp of Amazon Choice and Catalog Programs. “Our fashions be taught to deduce product data by means of the various sources of data, latent information, and logical reasoning that they be taught. For instance, they will infer a desk is spherical if specs checklist a diameter or infer the collar fashion of a shirt from its picture.”